In response to the COVID-19 outbreak, Creative Gems & Jewels began its digital transformation under the leadership of Naman Jain, along with Samyak Jain and Vrinda Jain (Naman’s wife).
Samyak Jain, younger son of Sharad Jain, joined the family business on 7 January 2020 and took charge of manufacturing while sharing responsibilities at the Jaipur office along with his uncle Mr Anish jain . He brought professional discipline and experience from his six years at Torm Shipping, a Danish tanker company, helping streamline operations.
During the pandemic, the team adopted a customer-centric approach and shifted strongly towards online selling, with Samyak playing a key role in pushing digital growth. After detailed research, the company focused on Instagram as digital platforms, marking the beginning of its successful move into the online jewellery market.